Creating Your Online Business: Step by Step Instructions to Buy a Domain, Setup Amazon EC2, and Install Drupal
Posted by Byron Sorrells in Entrepreneurship on July 7, 2010
If you’re wanting to create a new website or take your existing business online, you should be able to do so if you can make it through this post. The steps below give you 100% of control over your entire online presence. If you’re a do-it-yourself type of person, this is for you. If you’re looking for a “turnkey” type of solution, this isn’t it. If you’re just wanting to set up a simple blog, you are better off using Word Press and not following this guide. Please feel free to leave comments and/or ask questions. This is what we’re going to cover:
- Purchasing your domain name (yoursite.com) via godaddy.com
- Setting up Google Apps for your domain — this includes E-mail, Calendar, Documents, Chat, and more.
- Configuring EC2 hosting with an Amazon Web Services account
- Installing and configuring Drupal — an open source content management system
- Configuring Drupal modules and a Drupal theme
- Creating Content
- Setting up E-commerce and an online store with Ubercart (a Drupal Module)
1. Purchase a New Domain Name
The first thing we need to do is purchase an identity on the web. Despite the amazing amount of clutter on their site, I have always used GoDaddy.com to manage all of my domains. They’re the world’s number one domain registrar and their customer service is outstanding. So, if you haven’t already visit GoDaddy.com and buy the domain you’re after.
More than likely, your domain name will only cost you about $10 a year. I highly recommend purchasing the private registration. whois.net is a look up service that displays information about the owner of a registered domain name. I always pay for private registration (an extra $9) in order to avoid spam via E-mail, snail mail, and phone calls.
As you go through the checkout process, GoDaddy will try their hardest to sell you other products such as hosting, SSL certificates, website design services, and much more. Ignore all of this and only purchase your domain name. After your purchase is complete, you should get two E-mails from GoDaddy. You can archive these right away. There’s nothing of any real importance in there.
Go ahead and leave your browser up and stay logged in to your GoDaddy account. You’ll need to change a few things in order to get through the next step — setting up Google Apps.
2. Sign up for Google Apps Standard Edition
By setting up Google Apps for your domain, you will have E-mail, calendar, document, and chat services — all free! In other words, you can have a your.name@yoursite.com E-mail address.
- Open a new browser window (keep your GoDaddy account up)
- Visit http://www.google.com/a/cpanel/domain/new
- Choose “Administrator: I own or control this domain”
- Enter your domain and click “Get Started”
- Fill out the form and press continue
- Set up the administrator account and press continue
- In order to verify ownership, choose “Change yoursite.com CNAME Record”
- Get to the main dashboard of your GoDaddy account — https://mya.godaddy.com/
- On the left hand side, click on “Domain Manager” underneath “My Products”
- Click on your new domain name
- Look for a link titled “Total DNS Control” and click on that

- On the right hand side of the page, click on “Add New CNAME Record”
- Where it says “Enter an Alias Name” — cut and paste the string from Google. It should like something like googleffffffffb89759cf
- Where it says “Points to Host Name” — put google.com
- Leave the TTL at 1 Hour

- Click on Create/Okay. You should get a message that says, “Record successfully created.”
- Close the pop out box (but leave the GoDaddy Total DNS page open) and go back to the Google Apps setup page and click, “I’ve completed the steps above.”
- You can go through the Launch Guide, but you don’t need to. Click on “Skip this Guide”
- You should now be at the main dashboard for your Google Apps account.
Setting up E-mail
- From the dashboard, click on “Activate email”
- Google will show you instructions for GoDaddy.com
- If you still have your Total DNS page up at GoDaddy, you should see MX Records at the bottom of the page. MX stands for Mail Exchange.
- There should be two existing records there.
- Regardless of how many are there, click the red circle with white X and delete all existing MX records.
- Once you’ve deleted all existing records, click Add New MX Record. The MX (Mail Exchangers) Record Wizard will appear.
- For each MX Record, enter information according to the data in the table below:
- For the Select the Priority Value drop-down menu, enter the priority value.
- For Enter a Host Name, leave the default setting to @.
- For Enter Goes To Address enter the Google server name in the table below. Be sure to include the trailing dot at the end of each record.
- For the Select TTL Value drop-down menu, enter 1 Week. This will appear as 604800 seconds within the DNS system.
| PriorityValue | HostName | Goes To Address (Mail Server) | TTL Value |
|---|---|---|---|
| 10 | @ | ASPMX.L.GOOGLE.COM. | 1 week |
| 20 | @ | ALT1.ASPMX.L.GOOGLE.COM. | 1 week |
| 30 | @ | ALT2.ASPMX.L.GOOGLE.COM. | 1 week |
| 40 | @ | ASPMX2.GOOGLEMAIL.COM. | 1 week |
| 50 | @ | ASPMX3.GOOGLEMAIL.COM. | 1 week |
Once you’ve entered the 5 MX Records, you can go back to the Google Apps setup screen and click on, “I have completed the steps above.” You should now be back on the Dashboard.
If you want to create other users and give them E-mail addresses as well, you can click on “Create new users.” There are other configurable options within Google Apps, but nothing else is essential. You can change the color scheme and add your logo to make it a more personal experience for you and your team.
Go ahead and keep your new E-mail account open and keep your GoDaddy account up as well. You’ll continue to need both of these for the next step.
3. Configure EC2 Hosting with an Amazon Web Services Account
If you don’t already have an account with Amazon, that’s okay. We’ll make one. Visit http://aws.amazon.com/ and sign up for an account. You’ll have to enter a form of payment up front. EC2 hosting charges by the hour, so you won’t be charged up front for anything. Amazon bills at the beginning of each month for the services used in the previous month.
Amazon EC2 instances are high powered servers that are fully customizable. This is not for the weak or faint of heart. You’ll be typing a few commands into a “black box” — there’s no pretty interface for some of the following tasks. It’s painless, though! Don’t stop here…
After you are signed up and signed in:
- Visit the EC2 Management Console at https://console.aws.amazon.com/ec2/home
- To start using Amazon EC2 you will want to launch a virtual server, known as an Amazon EC2 instance.
- Click on the “Launch Instance” button.
- A pop out box dialog will appear with a lot of instances to choose from.
- My favorite is the “LAMP Web Starter (AMI Id: ami-2cb05345)”
- Click the “Select” button to the right
- Leave all of the defaults — Number of Instance: 1, Zone: No Preference, Type: Small (m1.small)
- Leave the radio button selected to “Launch Instances” — don’t select “Request Spot Instances”
- Click Next. Leave the defaults for Kernel, RAM, Monitoring, and User Data. Click Next.
- Now, you’ll need to create a new “keypair” — this is used to connect to the server to FTP files and make changes to you server
- Type a name for the keypair and then click on “Create and Download your Keypair”
- You should get a dialog box from your browser to save the file. It should have a .pem extension. Save this somewhere safe and in a place that you’ll remember where to find it!
- Create a new security group — you can name it “web” and the description can be “web”
- You can leave the defaults — SSH, MySQL, and HTTP
- You can add HTTPS if you plan to purchase an SSL certificate and/or run an online store
- Choose “Continue” and then review your Instance Details. You should have something that looks like this:
If all looks okay, click “Launch” — You should get a message stating, “Your instances are now launching.” Within this box, you should have an option to “Go to the Elastic IPs Page.” Go ahead and click on that.
At the top, click “Allocate New Address”
Click on your new address and then click on “Associate” above. The instance that you just created should be the only option. Click “Associate” — this will create a permanent IP address for your new server. This way, you will always have the same address, even if the machine reboots or you need to create another instance later.
Take note of your IP address. Go ahead and highlight it and copy it to the clipboard (or write it down).
Point Your Domain Name to Your Hosting
So, now you have a domain name — yoursite.com — and you have a brand spankin’ new server with Amazon that’ll cost you about $70 a month — trust me… it’s worth it.
At the moment, if you visit your yoursite.com, you’ll be taken to a GoDaddy temporary page. There are no files associated with yoursite.com — we’ll be getting to that shortly. We’re going to make one more change within the Total DNS Records at GoDaddy in order to point yoursite.com to your new IP address and server at Amazon.
- Get back into your Total DNS Control page at GoDaddy
- Locate the A Name record at the top of the list
- Click on the Edit button (white icon with a pencil) off to the far right
- Change the IP address to your new Amazon IP that you wrote down or copied to the clipboard.
In a very short amount of time — usually within minutes — you’ll be able to go to yoursite.com and you will be directed to your new Amazon server!
3. Connecting via SSH to your new Amazon EC2 Server Instance
Alright, for those of you using Linux, I’m sure you already know how to SSH to a box. For anyone using Windows, there are a few simple steps to take. First of all, you’ll need SSH clients to connect to your server.
Download Free Software
- Download WinSCP, a free SFTP client for Windows.
- Download PuTTY, a free telnet/SSH client for Windows.
- Download PuTTYgen, a free RSA and DSA key generation utility.
Generate PPK File
- Open PuTTYgen
- Click the “Load” button and select your keypair.pem file that you saved earlier from Amazon
You should get a message that says you successfully imported your key.- Click OK
- Click Generate
- Click Save private key
- You will be prompted with a message that says, “Are you sure you want to save this key without a passphrase to protect it?” Answer Yes.
- Save your file as keypair.ppk (I like to keep my .pem and .ppk files with the same name — just different extensions).
- Now you can close PuTTYgen — you won’t be needing that any more.
Connect with PuTTY
- Open PuTTY
- In the left hand column, underneath the Connection option, expand the SSH option and click on “Auth.”
- Browse for the keypair.ppk file that we just made.
Leave all the other defaults.- Now, click “Session” in the left hand menu.
- Type in “root@ipaddress” in the Host Name area — where the IP address is your Amazon Elastic IP that we took note of earlier.
- In the Saved Sessions area, give this connection a new name.
- Click Save
- Then, you can either double click on your new saved session or you can click on Open at the bottom.
If all goes well, you should see a nice looking box like this.
- Go ahead and change directories to where our web documents will live
-
cd /home/webuser/helloworld/htdocs
- Leave that alone for a minute — we’ll come back to that.
Connect with WinSCP
- Open WinSCP
- Click New on the top right
- Enter in the values like in PuTTY and browse for your PPK file
Click Save and name your new connection.- Now, you can double click on this connection and create a new FTP session — this is how we will actually transfer files back and forth. If all goes well, you should see something like this:
The right side of WinSCP is your Amazon server.- The left side of WinSCP is your computer.
- You can navigate the Amazon box by clicking on the “..” at the top. That takes you up one level to the root directory “/”
- Double click on home, then webuser, the helloworld, then htdocs
- Now we’re in the same directory as our PuTTY window.
4. Install and Configure Drupal
Okay, we’re getting closer to the fun part. This is where we’re actually going to install Drupal, an open source CMS platform.
- Go to http://drupal.org/project/drupal and download the latest version of Drupal 6 (as of today, it’s version 6.17)
- The files come compressed in a tar.gz file.
- Extract those files into a directory on your local computer. It should look like this:
Within WinSCP, browse to the Drupal files on the left side of the program (your local computer).- Once there, highlight all of the files and drag them into the htdocs folder on your Amazon server.
You can find step-by-step Drupal installation instructions at http://drupal.org/getting-started/6/install/download — but I’ll give the rapid fire version here.- In your PuTTY window, type “mysql” at the command prompt.
- You should now have a “mysql>” prompt. Type the following (note the semi-colon):
- mysql> CREATE DATABASE drupal6;
- mysql> GRANT ALL PRIVILEGES ON drupal6.* TO ‘web_user’@'localhost’ IDENTIFIED BY ‘thepassword’; (create a difficult password and write it down)
- mysql> SHOW DATABASES;
- You should now see a few databases — including drupal6. We created a user named web_user and game it access to the drupal6 database.
- If you transferred your files properly, you should be able to go to yoursite.com/install.php
- You’ll need to create the settings.php file.
- In WinWCP — browse to the /home/webuser/helloworld/htdocs/sites/default directory. You should see a file called default.settings.php
- Make a copy of that file and name it settings.php
- Now refresh the install.php page in your browser.
- You should see the Drupal installation screen.

- Once the installation is complete, we can begin to add on to Drupal.
Before I go any further, I want to call out a couple of books that really, really helped me understand Drupal and become proficient at using it.
I highly recommend both of these. They will make your life much, much easier and you’ll experience many “Aha!” light-bulb-going-off type of moments.
After getting Drupal installed, the very first thing I like to do is install the Admin Menu module. Modules are contributed bits of code that account for a lot of functionality within a site. The Drupal core is a very basic framework. Modules build on top of the core and do all sorts of things ranging from E-commerce, Twitter integration, Facebook Connect integration, CAPTCHA spam blocking, etc. The list is endless.
This is a great tutorial on how to install contributed modules: http://drupal.org/getting-started/install-contrib/modules
It’s really pretty easy:
- Google what you’re looking for “drupal admin menu”
- Go to the module’s page http://drupal.org/project/admin_menu
- Download the tar.gz file
- Extract it locally
- Upload it to the /home/webuser/helloworld/htdocs/sites/all/modules directory (you may have to create this if it doesn’t exist)
- Go to the yoursite.com/?q=admin/build/modules page and enable the module
- If you successfully did this for the Admin Menu module, you should now see a black menu strip at the top of your Drupal site.
Commonly Used Drupal Modules
First, I go in and enable some of the optional modules that come with the core:
- Comment
- Contact
- Help
- Path
- Profile
- Search
- Statistics
- Taxonomy
- Update Status
Then, I upload and enable some of the most widely used contributed modules.
- Views
- CCK (Content Construction Kit)
- Token
- Pathauto
- ImageAPI
- FileField
- ImageCache
- ImageField
- Date
- Google Analytics
- Webform
- CAPTCHA
- AddThis
- AJAX Comments
- Login Toboggan
- Ubercart (for E-commerce)
- Lighbox 2
I strongly advise against uploading all the modules at once and enabling them all at once. Start with CCK. It is integral to any site built with Drupal. It helps expand your content types and make rich pieces of content that include images, links, videos, and more. After that, move on to views. Views and CCK work hand-in-hand. There are many tutorial videos for helping you learn how to get the most out of CCK and Views.
Drupal Themes
You can think of the Drupal core as the concrete foundation and walls of a home. you can think of Drupal Themes as the paint and wallpaper. Take a look at http://themegarden.org/drupal6/ — this is a site that lets you scroll through various themes. The Drupal core code base never changes — the only things that change are the CSS and template files.
Just as you can download contributed modules, you can download contributed themes here: http://drupal.org/project/Themes
There’s a full tutorial about them here: http://drupal.org/getting-started/install-contrib/themes
It’s very similar to uploading and enabling a module.
- Go to the theme’s page http://drupal.org/project/acquia_marina
- Download the tar.gz file
- Extract it locally
- Upload it to the /home/webuser/helloworld/htdocs/sites/all/themes directory (you may have to create this if it doesn’t exist)
- Go to the yoursite.com/?q=admin/build/themes/select page and enable the module (you can get there via the admin menu: Site Building –> Themes)
- Enable the Acquia Marina theme and set it to be the default
- If you successfully did this, your entire site should be themed differently now.
- All of the CSS and .tpl.php files are modifiable.
- More often than not, you can get by with just a few modifications to the CSS to make it match the color scheme of your business.
- If you go to Site Building –> Themes –> Configure you will be able to make all sorts of changes to the theme. You can upload your logo and favicon amongst other things.
You can also purchase themes that are more suited to your needs. I am a big fan of Top Notch Themes. I have used several of their themes. They are nicely documented and offer a lot of configurable options.
At this point, we have our domain, Google Apps, hosting, and full Drupal installation set up. If you’re still reading and following along, nice job! Hopefully you’re not pulling your hair out. At this point, we’re missing the main element — CONTENT.
Drupal makes it really easy to create content. Let’s create some.
4. Create Content Within Drupal
From the Admin Menu, hover over Content Management and then click on Create Content.
At this point, you only have two content types — a page and a story. These are essentially the same. Think of nytimes.com. A page for them might be their privacy policy page. A story for them would be a news story.
Let’s create a page. Give the page a title. Write some text in the body. Click publish at the bottom.
You’ve just created a page that is now live on the Internet. Creating content, configuring content types, and displaying content is enough for a completely separate post — so I’ve decided to put that information in a separate post (coming soon).
5. Setting up E-commerce and an online store with Ubercart (a Drupal Module)
I decided that Ubercart also deserves its own posting. There’s just too much. If you’ve made it this far, take a break and come back tomorrow soon, I’ll post the Ubercart instructions ASAP.
Turning It Around: Chapter Two
Posted by Byron Sorrells in Turning It Around on July 7, 2010
I was going to write a book (about myself) called Turning It Around. I decided that total sales might be < 10 units, so I decided to post it all here instead. This is chapter two.
February 14th of 2006 was a special day. I won’t ever forget that. However, the next few months wouldn’t entail much worth remembering, although I remember it vividly.
Fresh of the plane and straight from sunny California, I had the brilliant idea that I would dive right into the Manhattan real estate market. I was, again, lured by the sound of easy money and the glamorous idea of peddling real estate in New York City. Within three weeks of being a New Yorker, I had my real estate license in hand. Not knowing anything and armed with little more than ambition, I joined a small, boutique-like brokerage firm on the Upper West Side.
Looking back, I couldn’t have made any more bad decisions! I was living in Williamsburg, where I felt most at home, but working on the Upper West Side – practically another planet. I joined a small firm, at which there was no formal training. In fact, there were no formalities at all. In hindsight, I think I may have thrived in an environment where coaching and mentoring were more available and structured. Who knows, maybe I would still be at Corcoran or Douglas Elliman if that were the case. I’m not sure how I feel about that. I do know this, though: Unless you have a massive cash reserve or a generous broker, the first few months can be tough as hell. I was pounding the pavement, wearing through shoes (literally!), taking the subway ten or more times a day, and generally giving it my all, but nearly to no avail.
Just as I starting closing a few deals in May, I realized that renting apartments in Manhattan just wasn’t for me. I hated charging someone 15% of a year’s rent just because I showed them an apartment. That seems a bit off to me. For example, I helped a sweet, young girl find an apartment near 18th street and 3rd avenue. She had perfect credit, healthy savings, high income, and an overall ideal profile for a renter. The management company was rotten. They asked for the first and last month’s rent – plus an additional six months of deposit. On top of that, I had to ask her for a fee of $3,240. The broker gets half of that (which I think is outrageous). I was pretty disheartened after all of that, so I just walked away.
By mid June of 2006, after only four months of being in New York, I had managed to live in three apartments. I was now on to my fourth. Through an acquaintance of Nicole’s, I was set to move in with two fellow Texans to a Williamsburg loft on North 3rd and Bedford Avenue. In 2006, this was pretty much the Mecca of cool. I think I arrived in Williamsburg at its peak – yellow cabs were still a rare site and the air was always thick with judgment. Gazing eyes from the lone coffee shop would pierce right through anyone and the Bedford Cheese Store was a bookstore then. Now it’s an absolute cluster. I don’t dislike it; it’s just a place that’s changing quickly. I still live in Williamsburg as I write this, but in a much more relaxed location. I ended up moving into the North 3rd loft with George and Chris (and Emma) that June, never to see another day of real estate again.
With no job to wake up for and not a single responsibility to be held to, I found myself with a lot of idle time. Up to this point in my life, excluding July 4th 2005 and a few other choice moments, I wasn’t really a heavy drinker. This was about to change – fast. About six nights a week, the roof of our building was a party. There were always people and plenty of booze – sometimes even music. I drank, and I drank, and I drank. I woke up hung-over, cleaned the apartment, and started to drink again. It felt strange, but I just kept doing it. I was broke, but I just kept ending up on the roof, not even needing to pay for anything.
This generally depressed me and I found it totally unacceptable. I came up short for July rent and August as well. My roommate’s mother was bailing me out and I had not a single job prospect lined up. My mother, who can usually sense when something has gone awry, sent me a text message that read, “Do you want to come home?” “Yes,” I wrote back.
After only six months, I had been beat. I came to New York with so much ambition, energy, drive, and even several thousand dollars. I was heading back to Houston with none of that. I was in debt to several individuals and the credit was starting to pile up. My mom, who has always been there to bail me out, bought me a one-way ticket to Houston for just a few days later. I was terribly sad to leave New York and Nicole, but there was no way I could stay.
Living at home after having been gone for seven years was quite the challenge. I didn’t really have any other option, so I was forced to adjust. Julius was living in Tomball as well at the time, so at least I had my long time friend available to hang out with. It was tough, though. I was pounding coffee every morning in order to send out résumés and get motivated. Unfortunately, my drinking didn’t really slow down once I moved to Tomball as I thought it would. I just ended up at different places – drinking the same amount. Places I hope I never go back to!
I applied at KB Homes, Kroger, Wal-Mart, etc. I really did. I even got hired at Wal-Mart, but decided not to take the job. Although I appreciated the offer, I knew I would never make it back to New York by making $10 an hour. I knew I had to aim higher. I knew if I could make commission I could earn as much as my motivation allowed me to. I knew there was a Nordstrom at the Galleria in Houston, so I decided to see about getting my old job back and selling a few more shoes. By some strange coincidence, a good friend from California was now a manager at the Houston store. After a few phone calls and a visit to the store, I was hired. The only downside was a 45 minute commute to the galleria, but I was more than happy to make the drive. I loved Nordstrom and I knew I could make good money. I probably would have driven even further.
I made the drive back and forth and wore a couple of more suits to threads. The endless running back and forth, kneeling, and climbing takes a toll on your body and your clothes. Although I was starting to earn a bit of money and I got my cell-phone service turned back on, I wasn’t really aspiring to achieve much. I talked to Nicole daily and the only things I dreamed of were seeing her and going back to New York. Because New York was all I talked about, I met a gentleman who was a sales representative for a shoe company who also did business in New York. He put me in touch with a shoe store there that might be looking for a young go-getter like me.
It was really hard to live in Tomball, TX after having lived in Austin, Orange County, San Diego, and New York City. Really hard. My attitude wasn’t the best. It ended up straining my relationship with my mother which only made me long for New York even more. My tunnel vision and general lack of a decent persona led my mother and me to an argument that would be a catalyst for returning to NY. I didn’t have the money, but I was going back anyways – no matter what.
You know how banks let you overdraft your checking account with your Visa or MC check card? This is a pretty awful practice in my opinion, but that night I was glad the banks worked that way. I only had about $50 in my account, but within an hour of my heated discussion with my mother, I was packed and had purchased a one-way ticket back to New York by over drafting my Wells Fargo account. How would I get from JFK to Nicole’s apartment? How would I eat? I didn’t know or care. I had one goal and that was to get back to New York.
I arrived in New York just a few days before Thanksgiving. Nicole paid for my cab fare from the airport to her apartment and then fed me until I earned my first check. The very next day, she also lent me her credit card in order to go purchase some nice looking clothes from H&M (such an unselfish, amazing person). I had thrown my suits away in Texas – thinking I would no longer want to wear them. I second guessed that decision a few times. I made my way to an interview at Harry’s Shoes on the Upper West Side – again, not my ideal neighborhood to hang out in.
I was offered a job and started the next day, but it would be much less money than I was accustomed to making. Nordstrom paid 10% commission – end of story. The more you sell, the more you make. Harry’s had a complicated incentive program with bonus levels and other hoops to jump through. Their stock room was all in the basement and completely insane. I felt so uncomfortable. It was all I had though, so I went. Well, I lasted about three hours. Three! I wasn’t feeling it so I stepped out for a break. I called Sarah. I called Julius. I called Nicole. All three gave great advice, but it was Julius’ whose rang most clear. “If it’s not fun, don’t do it.” It was so simple and so true. I walked back in and informed the manager that I would be leaving. It felt so great to leave, but I was also genuinely worried that I had made a terrible mistake not having anything else lined up.
Nicole and I shared Thanksgiving together and I spent a few days reflecting on what 2006 had bestowed upon me thus far. I started to think about what I would actually enjoy doing at a job. How could I be mentally stimulated? What would keep me interested all day long? I knew the answer was somewhere within technology, but I wasn’t sure exactly where. I knew I needed to be faced with challenges daily that required me to research the answer. I knew I should be using Google fifty times a day instead of five — looking for answers to questions.
On Sunday, November 26th, I sat in the Roebling Tea Room with my laptop and for some reason I decided to check craigslist.org for jobs. I hit newyork.craigslist.org and clicked on “Jobs.” I didn’t filter by category nor did I perform a keyword search. I was looking at every job posting across all categories across all five boroughs. A posting caught my eye on that first page of listings, so I read it and applied. An EMR (Electronic Medical Records) software company was looking for someone to help out on the phones and provide support to its customers. That was the only job I applied to. The next day, Monday, the 27th, I received a phone call. I interviewed, got the job, and started on Friday, December 1st with salary of $45,000. I was beyond excited. You’ve seen how excited a pageant winner get when she wins Miss America right? I was about 1,000 times more excited than that.
Although I could write volumes about my time at IO Practiceware, that’s not so much the message I want to convey in this book post. In a period of 16 months, I went from $45,000 to $85,000 and was offered ownership in the company. I travelled often in the US and took a vacation to China to visit my little brother, Tyra. I went from answering the phones to converting data, implementing new customers, and designing business solutions to help streamline our workflows. It was an eye opening and intense experience. I worked for a stretch of 35 days in a row at one point without a single day off. There was never a break. It was grueling.
On a positive note, my job was allowing me to travel consistently for the first time ever. This had always been a fantasy of mine. Let me diverge for a moment to tell a quick story about drinking at the airport.
∞
I remember a particularly excruciating experience I had on a connecting flight from Cincinnati back to NYC. I had been working in London, KY on a software implementation. We left Louisville and had to stop off in Cincinnati on our way home. Our flight into LGA was delayed, so we saddled up at some Mexican restaurant in the airport. This was a time when I was drinking every once and a while (okay – every day), so we naturally ordered a margarita. I probably had two or three, plus some water. No big deal. Feelin’ great. It’s time to go to the gate, so we walk over. Our flight is delayed 30 more minutes. What’s a guy to do?! Oh, I know. How about go to the bar and drink a 2500 oz. Budweiser. Well, it wasn’t really 2500 onces, because that would be nearly 70 liters of beer. The point is that it was a really tall beer that I consumed in a short period of time. Time to board.
While I’m walking down the jet way I start to think, “Man… I’ve really got to go to the bathroom.” Everyone was in a rush to get home to NY and the plane was completely full so I figured I could wait till we were airborne. I take my seat. While everyone is getting situated, I keep second guessing my decision. Each time I start to get up, I decide not to. I’m way too polite sometimes. The only reason I didn’t get up is b/c I was in the middle of the plane and the entire aisle was chaos. I didn’t want to slow down the boarding process.
Finally, we back away from the gate. Thank God. I figured it would only be a couple more minutes. The captain comes over the loud speaker and informs us that the runway is packed and we are TWENTIETH in line. Holy… piss. Now what?
I ring the flight attendant bell, which they seem to despise anyways, but we were taxiing, which is a big no-no. I told the nice, young fella how bad I needed to pee, but he informed me that if I was to leave my seat that the plan would be taken back to the gate and I would be removed from the plane. That didn’t seem like a viable option to me, so I decided to stay put.
At this point, I’m rocking back and forth in my seat because I’m really uncomfortable. The people next to me think it’s funny, but it’s starting to actually be painful. I wait another two minutes and then I ring the attendant again. This time he’s irritated with me and reminds me that I can’t get up. I let another two minutes of agony go by. I realize that I’m very close to peeing in my pants, so I unbuckle my seat belt and start to get up. The guy next to me, probably from SI or Brooklyn, puts his arm out and says, “You’re not going anywhere. You’re not taking this ****in’ plane back to the gate!” Awesome.
My choices:
- Pee in my pants
- Brooklyn guy rips my head off
- Plane goes back to the gate / I stay in Cincinnati for the night
2 and 3 were not options, so I was just going to go for it. I was going to pee in my pants right in the airplane seat that I had to sit in for two more hours. I’ve been embarrassed a couple of times, but this would have been an all-time peak of embarrassment… an all time high (or all time low – not sure which one).
This is where it gets ridiculous. All of the sudden, I realized that I had a shopping bag with me that had some books in it. I thought to myself, “Well a plastic bag is way better than my jeans and this seat.” I turned to the people on my left and said, “Look you guys, I’m really sorry… but this about to happen. I am in serious f’in pain and I don’t want to piss myself.”
I ring the bell one last time to try, but the attendant, furious with me at this point, says I have to wait until the wheels are off the ground. Maybe that’s some post 9-11 safety rule, but I think it affected my bladder long term. So, I empty the books out of the bag and start to reposition myself in a manner that would afford me the most privacy possible. Awesome. I couldn’t even think straight. I was feverishly rocking back and forth with my fists clinched so tight and my eyes shut. At that very moment the captain said, “Flight attendants be seated for take-off.”
The engine roared, the plane accelerated, and the very second the wheels were off the ground I unbuckled, bolted over the two people on my left, and actually ran down the aisle. It’s a crazy feeling going down the aisle when the airplane is at such an angle. That’s the only thing I really remember. A few flight attendants jumped out of their seats and chased me because they didn’t know about the agreement I had with the other attendant, who said I could leave my seat when the wheels were up.
Long story long, I made it to the bathroom and I didn’t have to pee on myself or a in a bag. I have since never had a drink in an airport. I’m even afraid to drink water. I’ll wake up at 8 a.m. and not have to fly until that afternoon, but I’ll try not to drink anything all day. That’s a life changing event.
When we deboarded the plane, everyone was joking with me and asking if I was alright. It was slightly embarrassing, but it could have been way worse.
So, yeah. Don’t drink at the airport.
∞
I was travelling and learning, but things were not all good. After about a year, I wasn’t always agreeing with my boss – and this became more and more intensified with every day. As I look back, this appears to have happened plenty of times with all of my bosses and teachers. Due to the increasing number of disagreements, our relationship started to deteriorate quite fast. Towards, the end of my time at IO Practiceware, I was really unhappy at work.
Outside of work, things were amazing. I had stopped drinking for over three months, was eating completely vegan, and I was playing music again with Julius in Greenpoint. Things were really coming together fast and I was back to my old self on the drums. It felt incredible.
On Tuesday, April 29th of 2008, I went into work and I was told that I had been fired – last Thursday! I think my response was, “Cool. Let me grab my stuff.” I got it and walked out. I was a bit shocked, but I knew it was for the best.
Throughout those 16 months, I saw a few apartments, Nicole moved back to California, and I went from being a severe, functioning alcoholic to a sober vegan. What a roller coaster it was. Little did I know, things were just about to get interesting. Just as I was being fired from my job, two events occurred that would dramatically influence my life. By some crazy twists of fate, I met a young lady named Alice while out on the Lower East Side one night. Just after meeting Alice, on Sunday, May 4th 2008, I was mugged by three guys in Williamsburg – just outside of the Roebling Tea Room.
Hmm… a broken wrist, no work, no music, and no clue what to do next.
Turning It Around: Chapter One
Posted by Byron Sorrells in Turning It Around on July 3, 2010
I was going to write a book (about myself) called Turning It Around. I decided that total sales might be < 10 units, so I decided to post it all here instead. This is chapter one.
When in Rome… – Ron Burgandy
First, a bit of background. I grew up in Magnolia, TX. I remember passing by the green city limits sign on the edge of town, showing that our population was around 6,000. That’s a lot compared to nearby Todd Mission, whose population was a whopping 54 according to the 1990 census (146 as of 2000).
I had an amazing, small town, suburban-America childhood. I played little league baseball and basketball. I built countless forts, fished, swam, ran, jumped, and played all day long. My two brothers and I had ideal neighbors, the Taylors, who had three boys also. Between the six of us, there are stories to tell for days and days.
Our house at 511 Kelly Road sat on about an acre and a third of land. The empty lot next to us served as a baseball field, a race track for dirt-bikes and go-carts, and sometimes just a beautifully manicured lawn. I volunteered to mow the grass at quite a young age. It seemed like such an amazing, grown-up thing to do! Although the interest died after the first few times behind the lawnmower, I would continue to maintain our lawn and a host of others all the way through high school.
My Nana and Papa lived down the street and were always there for us when we needed them. They also had a golf cart and several driveways. Their circle drive would fill up with heaps of leaves every fall. We (mostly me) would rake the leaves into various patterns — making a mini city that included roads, shops, and laws to abide by. My Mama and Papa Joe (my father’s parents), lived about 45 minutes away — closer to Houston. There were an equal number of fascinating things to play with there, including a massive bayou out back, a working typewriter, building blocks, and a garage so full of stuff you’d never get through it in a lifetime.
Life was grand — for about 11 years. We took vacations to Colorado, Nashville, Florida, and pretty much every other state that surrounded Texas. The important events in life were All Star games, the toys in the cereal box (a major issue when there’s one box and three boys), and when the next trip to Lake Livingston was. Then came the age of 12, at which I was introduced to death, divorce, and a move. These are life changing events that will alter the life of any child. Aside from my grandfather passing away, my entire world was now split over two homes in two different towns. My mother decided to take a job and move to Tomball, about 30 minutes away from Magnolia. From day one after my parents separated, I would vow to spend precisely 50% of my time with each of my parents.
The Tomball schools were supposed to be bigger and better. I far as I can tell, they were. I would go on to graduate from Tomball high school, mostly being interested in football and basketball. I was rarely interested in anything I was studying. During Coach Fowler’s Algebra II class, I once fell asleep right in the middle of an exam. I enjoyed watching To Kill a Mockingbird, but I never read the book. Coach Norwood’s American History was probably my favorite because he told stories and communicated in a personable way. He was probably never given a golden apple, but he should’ve been. He was a teacher of the year in my opinion.
After my senior year basketball season was over, I was left with a massive void in my schedule. I had three months left of high school and I didn’t care about a single thing I was involved in. In Mr. Eaton’s second period English class, I sat next to the very first friend I made on my first day of school in Tomball, Julius Myren. Jam (his initials) and I met on the first day of 5th grade at Tomball Elementary. We would continue to be casual friends throughout the years, one level above an acquaintance. One morning in the spring of 1999, we were discussing our current favorite songs. We decided to start a band.
Graduation would come and go quickly in the May of 1999. I didn’t go to any graduation parties because I didn’t really drink or enjoy parties. I found them utterly ridiculous and I was never comfortable. I also hated the taste of Bud Light and liquor. I found it repulsive at the time. The few times I had tried to drink I ended up sick and wondered what the point had been. With my leftover graduation money, Jam and I made our way to a music instrument convention at the Astro Hall in Houston. I found a drum set, Jam found a bass guitar and amplifier, and we raced home to feverishly unwrap our new toys and become rock stars. My new girlfriend Sarah, along with everyone else in the world, was highly suspicious of my new ambition. As always though, she supported me 100% and was there every step of the way.
I should mention that neither of the two of us had ever touched a musical instrument. Actually, I played the tuba for two years in 6th and 7th grade. I can’t say that counts for much when trying to start a rock band. We invited our friend Tim to join the band because he was a great guitar player already. We knew we needed at least one person who already knew how to play (Tim would also get me my first computer programming job). I could write an entire book about the trials, tribulations, ups, downs, blood, sweat, and tears that went into Second Class, but I’ll spare you the details here. In short, we managed to achieve a moderate level of success through sheer determination and focused energy. There was never a doubt in our minds that we would achieve the highest level of success. We went from a garage and keg parties to Music Lab Studios in Austin, TX and the Warped Tour. We sold albums all over the world through an online store and website that we created ourselves. It was hard work, but it was heavenly.
While utterly consumed with Second Class, I also managed to attend the University of Texas at Austin. Again, I completed my course of study, a Bachelor of Arts in Government and Economics, but with little enthusiasm or excitement. I just wasn’t interested in what I was being taught. I was still working for Tech-X Consulting, earning $9 an hour (which I was happy with). I had been admitted into the College of Computer Science at UT, but I changed my degree to Liberal Arts at the last minute. I sometimes wonder what life would be like if had chosen to pursue Computer Science at UT.
Looking back, my 23rd year turned out to be much like my 12th. Things had hummed along for quite a while, but at 23, I would experience the end of my band, the end of a five year relationship, and the end of my schooling at UT. Now what?! I knew I needed more from life and I knew I wanted to see the world, but I wasn’t sure how to get started. For 23 years, I had been involved with or told where to go and what to do — either by a curriculum, a parent, a girlfriend, or a rehearsal and live show schedule. Now, I was starting with a blank slate and I was the only one in charge.
Because college was over and the band was dead (what an awful ending it was!), I was now fully responsible for my financial situation. There would be no more allowance money from dad and no more CD/merchandise sales from the band. I had a history of working retail jobs, so I sought out to work at the talk of the town, the new Nordstrom in Austin, TX. In February of 2004, I started selling women’s shoes. At first, I was awful! I was slow, timid, and just an all around lousy salesperson. My managers and teammates were very helpful (thank you, Denise) and instrumental in my improvements. I still go back and visit Irma, who taught me so much about shoe sales and personal finance.
The truth was, however, I was bored in Austin. I had been introduced to happy hour — and then any hour. Can you believe that I didn’t know what happy hour was at 23 years old?! I had no goals to work towards, so I ended up idle — drinking and dating. It was fun for a minute, but I needed more. True to my impulsive nature, I looked up the highest grossing stores in the company. This led me to stores 220 and 320 — Michigan Avenue in Chicago and South Coast Plaza in Costa Mesa, CA. Because winter was near, I chose Orange County over the bitter, absurd cold of Chicago. I was finally leaving Texas. I packed up my life into a U-Haul and drove west. I didn’t even have a map. I just got on I-10 and drove west. I didn’t even have an apartment or a place to stay. I did have work on Monday morning, though.
I had a loose contact who mentioned that she knew of an apartment for rent. I called the individual who was leasing the apartment and he informed me that he wanted two full months up front. I didn’t have that kind of money. I was driving to CA with a few hundred dollars and a direct deposit that would hit in a few days. I had planned on writing a check that would float for a few days (a stressful practice I would employ frequently for many years). Somewhere in Arizona I panicked and called the only person I could think of, Sarah. By some crazy twist of fate, her brother had been located by his job in San Diego just two days prior. Todd would prove to be a lifesaver and one of the best roommates I’ve ever had.
For a month, I drove back and forth between San Diego and Orange County to sell shoes at Nordstrom. For anyone not familiar with the trip, it was 75 miles of the 5 and 405 freeways each way. These freeways are hellish. It’s some of the worst traffic in the country. If not timed properly, the commute time can double. I barely remember these days. I was hanging on by a thread. I didn’t know a soul in Orange County and I was nearly falling asleep driving back and forth. Something happened, though. This was a fork in the road of life and I could have easily quit and given up, but that thought never even occurred to me. I just kept on driving and kept on selling. The gas alone was killing me (I was driving a 1998 Dodge Ram V8 truck). I had to fill up every two days. I would take short naps along the way in Encinitas, San Clemente, and Mission Viejo. It was brutal.
After a month, a teammate at Nordstrom put me in touch with a friend and I found a place right next to the store in Costa Mesa. A switch flipped and I became fully consumed with work. I was no longer the shy, timid salesperson that took one customer at a time. I was working six days a week, open-to-close, and I was on fire. An assistant manager asked me, “Are you selling used cars out there?! Your numbers are out of control.” My paychecks were beautiful and, for a while, I was in the top 10 salespeople in the entire country for Nordstrom.
Then came the boredom. I was burnt out and I had achieved my goal of the top salesperson at the top store in the country. I tried a vacation, but I came back even more disenchanted. I knew my time at Nordstrom was drawing to a close. Just then, fate stepped in again when. I got a call from Todd in San Diego who wanted to know if I was interested in a two bedroom apartment. I spoke to my Mom on my lunch break and decided right then that I needed to move. I knew I could transfer to a Nordstrom in San Diego, but I knew it would never be as grand as South Coast Plaza — and thus I would force myself to quit.
San Diego has the best weather in America and the lowest level of motivation in America. I wonder if these things correlate. Surely they must. The main concerns are surfing, beer pong (which I discovered only when I moved to San Diego), and surfing. My prediction was correct, the Fashion Valley store was good, but it was not great. It would still take me several months to quit, however. I didn’t have a clue what was next. My time at Nordstrom was finished, but to this day, I still quote stories, policy, and procedure from Nordstrom. It’s by far the best company I have ever worked for. It’s the kind of company that makes you voluntarily drive to the DHL hanger at the Austin airport and hand deliver a pair of shoes to a girl who needed them for an event the same night, something I proudly did in the name of Nordstrom.
What came next turned about to be shameful, but I didn’t know it at the time. Like a fish that sees the shimmer of lure, I saw the bloated numbers of San Diego mortgage companies. The housing market was booming and I wanted in. I could sell shoes, so why not mortgages? I took a commission-only job at a gem of a company called Mortgage Options Financial (www.lendingresults.com). The website doesn’t exist anymore, so I’m guessing they’re extinct with the result of the shady business operations that went on in Southern California during this time.
I sold five adjustable rate mortgages (ARM) in 2005. I hated it. I understood the product, but I was making cold calls to people who didn’t need these mortgages. I was only proud of one out of five of the deals because I had truly helped that family out. The other deals were very high loan-to-value, subprime, unnecessary deals. These were the mortgages being sold off to Wall Street in order for them to package the Residential Mortgage Backed Securities. I ended up getting fired from Mortgage Options Financial, thank God. I had put my resume online with Monster and my manager came across it — oops!
In my final days at Nordstrom had a met a lovely young woman named Nicole. She was a summer employee at Nordstrom, home from a summer break at Parsons Fashion School. Nicole and I began seeing each other and I made a promise to visit New York City in the fall. I had only been once when I was 15 with my mom and younger brother. I got fired the day I got back from New York in October of 2005. This was truly a blessing. I spent the next five months next to the pool at our apartment complex in San Diego. Todd and I lived in one of those fancy Archstone communities that was gated and way too expensive. I have no idea how I made rent every month and I’m pretty sure Todd was a little worried as the 1st of each month approached.
Next to the pool, in my oh-so-awesome Southern California bathing suit (black Billabong board shorts with pink pin-stripes), I was voluntarily reading for the first time in my life. As cheesy as it may sound, I started out with Rich Dad, Poor Dad. My complete and total disregard for saving and record keeping had kept my personal finances in shambles from day one of being employed. I had paid thousands to Wells Fargo in overdraft and bank fees. Although I don’t regret anything — ever — I would like it if Wells Fargo would give me that back. Rich Dad, Poor Dad was motivating and insightful. Kiyosaki is right, the education system falls terribly short of teaching financial literacy.
After Rich Dad, I moved on to two other books that would profoundly change my life, Stephen Covey’s 7 Habits of Highly Effective People and Napoleon Hill’s Think and Grow Rich. Whether I’m cremated or laid to rest, I want my little copy of Think and Grow Rich to be with me. It means that much to me. Covey’s book completely changed my lens through which I see the world. I became much more aware that I am in complete control of my thoughts. His breakdown of the word “responsibility” — the ability to respond — always helps me remember that I can choose how I react or respond to any situation. Napoleon Hill’s book reminded me that anything is possible (like Kevin Garnett yelled after the Celtics won the NBA title). It reminded me that I had started a successful band without ever touching the drums. It reminded me that the universe will work with me if I focus my energy and effort long enough.
With renewed confidence that I could achieve anything, I decided it was time to take another step forward. This time, there was no question as to where. With a pretty girl and an abundance of expensive real estate and opportunity, I was bound for New York City. I decided to make a dramatic entrance and surprise Nicole. It was Valentine’s day of 2006 and as far as Nicole knew, I was at a real estate conference in San Diego, her hometown. In reality, I was on a Delta flight heading for LaGuardia airport. As we made our approach up the Hudson river on the left side of Manhattan, I could see that all of New York City was blanketed in snow. It was beautiful. I could see how cold it was. From above, it looked so peaceful. I had left sunny, slow-paced San Diego for the brutal cold of an unforgiving New York City.
My dinner reservation was at 8:00. I made it to Nicole’s friend’s apartment with all of my belongings (a whopping two bags) by 7:30. I confusingly made my way Acqua Santa in Williamsburg just in time. Anyone who has just moved to New York can attest that sometimes it’s impossible to tell which direction is which. Everything looks the same! I was seated at the table as Nicole’s friend Olivia led her in. She walked right by me without noticing. Olivia pointed me out. My surprise had gone perfectly and I was now a resident of New York City. Hmm… now what?
Turning It Around: Introduction
Posted by Byron Sorrells in Turning It Around on July 2, 2010
I was going to write a book (about myself) called Turning It Around. I decided that total sales might be < 10 units, so I decided to post it all here instead. This is the introduction.
Hi. How are you? Good, I hope. Since I’m going to be talking from here on out, I thought it might be polite to ask you how you’re feeling.
This is not a book of advice or recommendations. It’s a not a prescription for improvement or a self-help book on how to turn things around. It’s just a short tale about how incredibly backwards and out of place my life had become and the short, fun journey I took to turn it around.
Who knows what tomorrow holds? I don’t. I felt compelled to tell my story because I know there are so many fellow beings out there who have met with defeat, failure, and negative bank balances. Isn’t it an awful feeling to see a letter in the mail from your bank – knowing that it’s an overdraft notice? How wretched! The mental balance sheet failed again.
On September 1st of 2008, I found myself standing on the New Jersey Transit platform waiting for a train to Manhattan. I had just arrived from London to the meanest, most unforgiving city in America. I had no job, no apartment, and a mountain of credit card debt. To top it all off, I was on the down side of my first (and my last) experience with ecstasy. These would be all the ingredients necessary for a perfect emotional storm. I sat there next to my suitcase, wondering why I was about to try New York City for the third time – starting from my worst position yet. At least in 2006 I came armed with a few thousand dollars and an insane amount of green, naive ambition. This time I would truly be starting from scratch.
Today, things are better than ever. In the last 18 months, I’ve paid off my debt, invested money in the stock market, rented a ski house for the season, traveled to Paris, Austin, L.A., the Hamptons, Houston, Nicaragua, Florida, and Kentucky, worked for New York City, started two businesses, loved more than ever before, and discovered a new sense of self worth. I’ve read more books and written more in the last year and a half than I have in my entire life. Things can change quickly if you have a burning desire and a willingness to learn.
Don’t give up on anything!
Byron Sorrells
Friday, May 15, 2010
If I Want To Write
Posted by Byron Sorrells in Life on July 2, 2010
A few years ago, I had a fleeting thought (of which I have many) that I would like to become a writer. So, I went to the bookstore and bought If You Want To Write by Brenda Ueland. It’s actually a great book. I highly recommend it to anyone, not just to those who want to become a writer. It’s got a sort of Joseph Campbell “Follow your bliss.” type of feel to it.
Well, it’s three years later and I still think about writing. I suppose if you don’t feel like you have much to say, it’s hard to write a lot. Mr. Bill Simmons has got me wanting to write. It’s not so much what he writes about that I love (although I do love basketball), but it’s his style. He writes in a conversational tone and references so many random connections. It’s fun to read even if you’re not into sports.
I started writing a series of posts about how I turned my work/financial situation around not too long ago. I think I’ll just post those in order. That will inspire me to finish the last sections and then move on to something with a bit more substance. I don’t really want to write about how my company Healthcare Connect is built on an amazing message queue and exchanges data in real time between your doctor’s office and you (on the Internet). I don’t want to write about how I can make a Drupal website in about 15 minutes (okay… maybe not 15, but give me a couple of hours and I’ll have you set up with a domain, Google Apps, E-mail, a full website that includes a content management system, e-commerce, etc.). Although those things could further my businesses and potentially make me money, I want to write about things that matter to humanity. I want to share about things related to nutrition, education, and how to make the USA and the world a better place for everyone who lives here. Yeah, I know that’s a very pageantry thing to say, but I mean it. I love myself, I enjoy making software, and I want to create some sort of positive impact on the world.
Just in case anyone is reading, there’s more to come!
The Fun (and stress) of Working for Yourself
Posted by Byron Sorrells in Entrepreneurship, Life on July 2, 2010
I’ve been rather stressed lately, but I would have to say it’s worth it. Working for yourself can present a number of advantages and freedoms that you don’t have at a traditional job. There are also a few disadvantages to consider as well.
Cons:
- No health insurance (at the moment)
- No unlimited Metro Card paid for
- No paid vacation
- No steady paycheck on the 1st and 15th of each month
- No unlimited free coffee
Pros:
- The opportunity to make as much (or as little) as I want
- The ability to spend time learning new skills
- The option to choose where I work and how I situate my working environment
- Not having a boss
- Naps
- Having the freedom to go to any, all, or none of the conferences and seminars that relate to my work
- Best of all: the complete freedom to work when and if I feel like it
I think the most difficult part of working for yourself is creating a steady stream of work and income. When you have a job, it’s a comfortable feeling to know that you’ll have a certain amount of money direct deposited into your account on the 1st and 15th of each month. This allows you to create a lifestyle that revolves around how much you earn.
On the other hand, your income can be severely limited when working for someone else. If you’re an all star, you may or may not get a raise and/or bonus at the end of the year. If you’re working for yourself, you have the ability to determine how much you make. It’s a tough jump to make. So many people think, “You know, I’m such an incredible designer… I think I’ll start my own company.” Few fail to realize that being incredible at design doesn’t mean being incredible at business development.
My favorite part of working for myself is that I can work when I want to. There are some mornings and afternoons when I’m just not feeling it. At a job, it’s hard to walk up to the boss and say, “Hey… I’m gonna bounce — not really feeling it today.” When you work for yourself, you can say to yourself, “Hey self, take a break or a nap — come back and try again later. If you still aren’t feeling it later, take a walk, clear your mind, and try again tomorrow.” We all have days like that. It’s not always best to just power through that with some bad coffee from the break room.
For anyone working at a traditional job and wanting some of the luxuries of self employment, they’re very much there to be enjoyed.
- For starters, ask if you can come in early and leave early. It’s a wonderful feeling to leave a job at 3:00pm while everyone else is in the afternoon-after-lunch comatose.
- You can also ask for personal development time. Google is always mentioned as a leader when it comes to letting their employees spend time learning and developing new skills. Many of their best products like Gmail and Google Maps came from this. Ask your boss for one morning or afternoon a week for some R&D time.
- Ask to work at home one day a week. They might say no. They might also say yes. I was given two days a week at home when I asked. It absolutely changed my life.
- Ask to be sent to cool conferences and seminars. Let your boss know you’ll report back to the group and offer to present your findings. It’s a small price to pay for a week out of town and a lot of learning and networking.
- Suggest new ideas and new projects that you’re interested in. Work is so much more fun when you’re working on ideas that rev your engine.
I’ve only been on my own for about a year, so I’m still learning new things every day. I hope I keep learning new things every day forever.
Algebra in the Real World
Posted by Byron Sorrells in web development on May 25, 2010
When are we ever going to use this?!
How many times did you say that in school? I happen to be about 500x more stubborn than the average person. As a result, I said it nearly every day. Diagramming sentences? The date that Sam Houston pulled the sheets over Santa Anna? Algebra? To all of these, I really, truly wondered when on God’s green earth I would use them.
I am building a website that is based on an investment portfolio. The equation wasn’t really that difficult, but I had write it down to sort it out.
Let’s say I have 6 securities with various share volumes that comprise a my portfolio. Let’s say you have $362,500 and you want to mimic my portfolio. How do you figure out how much of each share to buy? Let’s start with what we know:
| Security | Volume | Price |
|---|---|---|
| AAPL | 1500 | $250.00 |
| MELI | 1000 | $50.00 |
| CERN | 2500 | $90.00 |
| T | 5000 | $25.00 |
| GOOG | 500 | $475.00 |
| CTRP | 750 | $38.00 |
So, I first figured out the total amount of the portfolio that I started with:
Volume * Price for each security = $1,041,000
The portfolio that wants to mimic this portfolio has $362,500. So, next we figure out what percentage our mimicked portfolio is of the original one:
($362,000 / $1,041,000) * 100 = 34%
That left me thinking I just needed to multiply the share volumes by 34% in order to mimic the starting portfolio:
| Security | Volume | Price |
|---|---|---|
| AAPL | (1500*.34) = 510 | $250.00 |
| MELI | (1000*.34) = 340 | $50.00 |
| CERN | (2500*.34) = 850 | $90.00 |
| T | (5000*.34) = 1700 | $25.00 |
| GOOG | (500*.34) = 170 | $475.00 |
| CTRP | (750*.34) = 255 | $38.00 |
For all you math wizards and adults, I am aware this is not rocket science. However, it does show that there’s a need for basic algebra skills outside of the classroom. p – 1 = 5p +3p – 8 doesn’t really look like much in a classroom. I’m a firm believer that more US schools should teach using real world examples. Make it fun.
This might be the lamest post I’ve ever written, but I actually got excited when I realized I had used some form of algebra to solve the equation.
Why is this not a well known fact?
Posted by Byron Sorrells in Non Profit, environment on May 13, 2010
According to the United Nations Food and Agriculture Organization, animal agribusiness contributes to global warming even more than transportation does. Reducing the amount of meat, eggs, and dairy products in your diet is one of the most effective ways to reduce greenhouse gas emissions. Find out more about farm animal welfare, factory farming’s environmental impacts, and what you can do to help.
Give One Book
Posted by Byron Sorrells in Non Profit on May 10, 2010
I had an idea to get more books into schools and communities about four years ago, but I was naive enough to let people convince me that it wasn’t a good idea and that it wouldn’t make a difference. I think there should be more material available related to creativity/dreaming, art/science, personal finance, healthy living/eating, and religions (all of them). I’m particularly passionate about the subject of food — which is directly related to obesity and the environment.
I saw the girl who started http://www.feedprojects.org/ last Friday and she got the wheels in my head turning again. I’m sure there are more than 100 reasons why it won’t work and why it’s a bad idea, but I’m not really interested in any of those. I’m interested in the one or two reasons why it’s a good idea.
Software and websites aren’t satisfying my urge to make a positive difference. There are a billion people in the world who are starving and another billion who are obese. AND, I recently learned that the US agriculture business (the 32 million animals we kill per day for food) causes way more CO2 emissions than our automobile industry does. I’ve been mostly vegan for a while now, but that’s even more motivation to not eat meat.
So, I’d like to try to raise money and work with publishers to distribute books (physically and digitally) to schools and communities of all sorts — from the high income to low income — in and outside of the U.S. I would love to travel and speak on the subjects as well, encouraging reading and self education. I’m thinking of books like The Magic of Believing, Eat to Live, Think and Grow Rich, and Tao Te Ching.
I just finished reading Gristle, a book that is full of facts about factory farms and food safety. The facts are alarming and it’s mind blowing that this information is not more well known.








